TOPERGY Sales Call #1 – Summary | April 23, 2025

Led by: Michael D’Adamo, CEO of T.O.P. Marketing Group
Focus: Introducing the energy campaign under the T.O.P. brand and its application in the door-to-door (D2D) sales model.

Download the notes here

Key Themes & Training Points:

1. Welcome to TOPERGY:

   • The call introduced "TOPERGY," a T.O.P. University sales development program specifically focused on energy campaigns.

   • It’s designed to empower reps to master D2D energy sales while building transferable skills for other campaigns.

2. Foundational Tools:

   • The core skillset remains consistent across all campaigns:

     • The 5 Steps

     • The 8 Steps

     • Positive Mental Attitude (PMA)

     • Law of Averages

3. Sales Psychology – Impulse Factors:

   • Deep dive into the 4 impulse factors:

     • Jones Effect

     • Sense of Urgency

     • Fear of Loss

     • Indifference

   • These are foundational tools that must be customized per campaign.

4. Campaign-Specific Strategies:

   • Each campaign (including potential future campaigns like solar or water filtration) will require nuanced messaging and approach.

   • Not every sale closes on the first knock—some products will need follow-up and appointment-setting, especially with high-ticket items.

5. Mindset and Growth:

   • Reps are encouraged to approach sales with the mindset of a builder—not just a seller.

   • Michael emphasizes leadership, growth through repetition, and the value of developing mastery through every conversation at the door.