TOPERGY Sales Call #3 | The Power of Impulse Marketing with Mike D’Adamo
April 28, 2025

Mike emphasized that despite the decades that have passed since he was in the field himself, the psychology of customers remains consistent. Every prospect typically falls into one of two categories:

• Impulsive buyers – curious, deal-driven, quick to engage

• Skeptical individuals – cautious, closed-off, more resistant
  

Understanding which type you're dealing with—and adjusting your energy accordingly—is what separates average reps from top closers.

Key Takeaways:

• Impulse marketing is the cornerstone of T.O.P.'s success—it’s not just about what you say, but how and when you say it.
  

• People haven’t changed; mastering human behavior and decision patterns is more important than ever.
  

• Every interaction is a chance to create urgency, spark curiosity, and build momentum.
  

• Recognizing buyer types early helps you adapt your pitch and close more effectively.
  
  

Sales isn't just logic—emotion drives action.